Smart Channel Incentive Program Management

Five tips for managing a successful channel incentives program.

The high-tech supply chain is very complex. It begins in the Earth’s crust, where the elements used to make modern technology components are found, and ends with the individual consumer, who relies on technological devices daily. In between, a multitude of people and processes are required to work together to connect the dots.

Manufacturers need channel partners to help them produce and sell their products. Maintaining mutually beneficial relationships with these partners is crucial, and incentives play a large part in these relationships. But with so many different types of incentives to choose from, it can be difficult for manufacturers to design and implement an effective incentive program.