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Unlocking the Power of Customer Data in Life Sciences Companies

by Casey Hibbs, Model N , Sr. Director, Data Strategy & Operations, Model N April 15, 2025

Life sciences companies face immense pressure to stay competitive, comply with strict regulations, and make smarter, faster decisions. If you are involved in revenue operations, pricing & contracting operations, or commercial strategy, you know that the data is everywhere, but the challenge isn’t just the access. It’s navigating, aligning, and analyzing data to derive value.  

 The Data Dilemma: From Burden to Breakthrough  

One of the biggest pain points we’ve seen: Data Fragmentation and IT dependency.  

  • Business spend too much time running multiple queries across different sources 
  • Existing reporting tools only offer high-level, pre-aggregated data—making transaction tracking difficult 
  • Accessing raw transactional data can take hours or even days, delaying decision-making  

 Life sciences manufacturers invest countless hours cleaning and preparing data. Even with significant investments in consultants and technology, teams struggle to manage complex revenue management data efficiently. This leads to critical areas like contract operations, market access, and brand teams – reaming under supported.   

 Simply having data isn’t enough. Companies need the right tools and strategies to turn it into actionable insights—optimizing revenue, improving compliance, and staying ahead of the competition. 

Breaking Free from IT Bottlenecks  

Imagine a world where you no longer need to rely on IT teams or third-party consultants to explore your own data. What if you have access to structured, near-real-time revenue management data on your own terms?  

 The key to unlocking the data’s true potential: Self-service, analytic ready data. By leveraging: 

  • Analytic-ready, curated data models – eliminating the need for manual data prep. 
  • Self-service BI tools – enabling faster, independent exploration 
  • Automated dashboards & reports – improving accuracy and reducing delays. 

 This shift allows teams to focus on strategy, not data wrangling.  Instead of extracting and reconciling data, users can derive meaningful insights faster and with great accuracy.  

 The most successful life sciences companies aren’t just adapting to data challenges, they are redefining them.  By eliminating IT bottlenecks, automating data processes, and enabling real-time insights, they are:  

  • Reducing reliance on consultants 
  • Accelerating time-to-insights 
  • Making faster, data-driven business decisions 

 So, if you’re looking to optimize your revenue management processes and stay ahead in a competitive market, it’s time to rethink your approach to data. Embrace self-service analytics, automate data processes, and focus on strategic insights. Connect with a Model N representative to unlock the full potential of your data journey.  

 

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