Luke Greenwalt

Luke Greenwalt is the Vice President of the Market Access Center of Excellence for IQVIA and leads a team of market access specialists across a number of functional areas. He has been in the industry for 20 years and has held a variety of roles ranging from sales to marketing to market access. Luke has firsthand experience launching brands, managing product portfolios, and addressing real world challenges manufacturer’s face as they go to market. He has worked across dozens of clients and is a recognized thought leader in market access with focuses on macroeconomic industry trends, pricing and value, launch excellence, understanding the impact of payer controls on brand performance, patient affordability and copay programs, and gross to net strategies amongst other areas. Luke is an originator and collaborator on over a dozen white papers and frequent speaker on contemporary topics to the life science industry. Luke holds an undergraduate degree from the University of Iowa and an MBA from St Ambrose University, where he graduated summa cum laude.