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How do leaders plan to optimize revenue in 2025?

In our seventh annual research report, Model N surveyed strategy and finance, operations, and technology leaders at life sciences and high-tech companies to uncover the challenges and opportunities of optimizing revenue.

Key takeaways from the State of Revenue Report

  • Global and industry trends that are impacting revenue management
  • How technology innovation is impacting revenue management
  • The role data plays in revenue optimization
47%

of revenue teams are prioritizing data integration and analytics in 2025.

87%

of companies’ innovation focus is on automating revenue management operations.

62%

of leaders report using or planning to use GenAI for revenue management.

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